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Leona Lee was named National Badminton League Season MVP
Leona Lee was named National Badminton League Season MVP Saxons Badminton

'Competition for National Badminton League players is sign concept is working'

Saxons Badminton director Simon Gilhooly on sponsorship, visibility and learnings of running a franchise team.

05.11.26, 10:30 Updated 05.11.26, 10:42 4 Minute Read

When Suffolk-based Saxons Badminton defeated Manchester Badminton by 155-131 to win their inaugural National Badminton League (NBL) title at Alexandra Palace in May, the margin of victory was in contrast to the “steep learning curve” of life as a franchise owner.

Step forward director Simon Gilhooly, who has deep roots in Essex badminton and is one of the linchpins behind not only the rise of the Suffolk franchise but also how the team can grow commercially alongside the second coming of the NBL, which kick starts a new season next week.

They were originally founded as the Suffolk Saxons a decade ago, representing the East of England region, after not competing in Badminton England’s NBL debut.

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Rod Gilmour

Rod has written for every UK national newspaper in a sports journalism career spanning more than 20 years. He has covered badminton for Reuters and the Daily Telegraph at a time when the Lin Dan v Lee Chong Wei rivalry was in full flow. He is also founder of The Hockey Paper and Squash Mad.

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