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St. Margaret's Badminton Club, Wandsworth
St. Maggs Badminton Club

How to run a successful badminton club and navigate shuttlecock prices

Aidan Kiernander, who owns 250-member St Margaret's Badminton Club in London, on navigating shuttlecock prices, club ethos and standing out.

16.10.26, 09:31 Updated 16.10.26, 09:37 3 Minute Read

Aidan Kiernander, who owns 250-member St Margaret's Badminton Club in London, on navigating shuttlecock prices, club ethos and standing out

Club member offerings

You have to offer something. If people want a Monday, you have to offer a Monday. We used to say we play on Mondays and Fridays. No one wants to play on a Friday and we still struggle with that. But some people may only be able to play that day. You have to have the availability.

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Rod Gilmour

Rod has written for every UK national newspaper in a sports journalism career spanning more than 20 years. He has covered badminton for Reuters and the Daily Telegraph at a time when the Lin Dan v Lee Chong Wei rivalry was in full flow. He is also founder of The Hockey Paper and Squash Mad.

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