The Badminton Report · https://thebadmintonreport.news/opinion/gail-emms-uk-sport-badminton-130859
We aren’t creating a sustainable model of sport in the UK, says Emms
27.10.26, 00:00 Updated 10.10.26, 08:36 2 Minute Read
Gail Emms, Britain’s former doubles great, admits she has gone “full circle” as she bids to help the next gen plan for life after sport.
Nine years ago, Emms revealed her difficulties finding work as an ex-athlete alongside being a mother of two sons, an article which went national.
Now she will be acting as an ambassador for Franklyn Wealth Management, the Cheshire-based wealth management firm which sponsors English stars Ben Lane and Sean Vendy.
Emms is working with Franklyn Elite Sports under Will Cliffe, the ex Sale Sharks rugby player, making sure athletes have their finances in check. “So when they do finish sport they don't end up in the same situation I found myself in,” says Emms.
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Rod Gilmour
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Rod has written for every UK national newspaper in a sports journalism career spanning more than 20 years. He has covered badminton for Reuters and the Daily Telegraph at a time when the Lin Dan v Lee Chong Wei rivalry was in full flow. He is also founder of The Hockey Paper and Squash Mad.