The Badminton Report · https://thebadmintonreport.news/opinion/national-badminton-league-2026-england-180081
'National Badminton League success rests on building sustainable model for franchises'
06.11.26, 07:00 Updated 06.11.26, 08:59 3 Minute Read
Badminton England says the new season of its relaunched NBL will have “better production and greater engagement” as the road to Alexandra Palace Theatre begins on Monday with the first of three matches.
Indeed, the return of the finale on May 15 at Ally Pally is a boost as the national governing body continues to offer a unique setting for both players and spectators.
“In terms of positioning we have a sport that is fast, modern and mixed gender. There are some great elements to it,” says George Wood, Badminton England’s sport director.
“It’s about putting badminton on the map and getting content for digital and live. We wanted an ongoing engagement and investment both national and at a local level.”
Become a member today.
The Badminton Report needs its community to support independent, high-quality coverage of Badminton. Subscribe to a monthly or annual package today to be a part of something special.
Already have an account? Sign in
Related Topics
Rod Gilmour
EditorFollow Rod
Rod has written for every UK national newspaper in a sports journalism career spanning more than 20 years. He has covered badminton for Reuters and the Daily Telegraph at a time when the Lin Dan v Lee Chong Wei rivalry was in full flow. He is also founder of The Hockey Paper and Squash Mad.